"Integrity, pragmatism, innovation" is the essence of JIARONG's corporate culture, "customer first, customer first" is the leading idea of JIARONG's company, "thinking about what customers think, and urgently needing customers" is JIARONG's service. The tenet, "satisfying employees, satisfying customers, and satisfying the society" is the result of the goal pursued by JIARONG's corporate culture and corporate purpose.